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Integrated Content Strategies and Execution

We are passionate about identifying and customizing collaborative teams to bring to the table. Our success is grounded in our foundational work experience as journalists, pr agency managers, and non-profit and corporate communication executives.

About Us

Our Promise

We create lasting relationships with our clients by building on mutual understanding of goals, and providing exceptional results. Whether we are involved in issue or crisis communication, media relations, creating a brand focused special event, testing emerging communication tools, developing internal or external communication plans or diving in to make them all come to life, we are committed to integrated execution with laser sharp focus.


Laura Archbold, Founder & Principal

Laura Archbold brings over 20 years of public relations and marketing communication experience in corporate, not for profit, agency and network television environments for insightful and integrated solutions.

A skilled listener, Laura approaches projects with the ‘big picture’ in mind for strategy and collaborative-led service. She has provided strategic counsel, issue and crisis communication, reputation management, media relations, branding and community relations for a variety of industries, including; legal, financial, technical, nonprofit, health, life sciences, arts and entertainment and educational organizations.

Her broadcast experience includes working as an anchor, reporter and producer with a Midwest CBS affiliate and various Twin Cities community television stations. Prior to forming Encore PR, Laura managed the professional services arena for CEL Public Relations and was also director of recruitment and practice development for Briggs and Morgan, P.A. She brings an added strategic dimension to community relations, as she was the Director of Public Relations for TwinWest Chamber of Commerce and was the PR advisor for the Saint Paul Downtown Council. Laura has also served in the role of public affairs consultant at Mayo Clinic.

She’s engaged in the wider community with involvement in the Rochester Area Foundation/WeGIVE365 initiative, Bella Voce Sing Out Loud, First Tee of Rochester, Go Red For Women, Rochester Catholic Schools and Lourdes Building Our Future Capital Campaign.

Our Team

We are proud to offer digital storytelling services through our company Red Couch Stories.

 Red Couch Stories

Red couch


Red Couch Stories focus is brand journalism and digital storytelling with integrated content strategies and execution across paid, earned and owned media. More than 25 years of editorial perspective in television and newspaper environments, corporate, agency and nonprofit arenas sets Red Couch Stories apart as experts in telling client stories. Learning from time tested journalistic principles and processes; the team has earned national awards for films and digital storytelling campaigns and travels the world for major brands and Fortune 500 companies helping brand stories come to life. View our work here.


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Encore PR and Red Couch Stories are invited members of Unified Strategies Public Relations (USPR), an international network of independent Public Relations and Marketing Communications firms located throughout North America.

Encore PR is Minnesota’s market representative and Red Couch Stories serves at the networks team member expert leading digital storytelling and brand journalism efforts.

Launched in June 2015, USPR has expanded rapidly and in less than one year has more than 50 members covering every major market in the United States and Canada, and plans to expand the network to Europe, Mexico, South America and Asia. USPR is grounded in local market knowledge, well-earned expertise and an ongoing commitment to integrity – the very cornerstone of its existence. To learn more about USPR go to: