Providing the Highest Quality Food and Service
When a 21-year-old Joe Powers opened the Canadian Honker Restaurant in 1984 – in a location where eight restaurants had failed in the previous ten years – his vision of success was keeping the doors of the 40-seat house open and breaking even. Over the next 30 years, not only has the restaurant thrived and grown – moving twice to larger locations – but Powers and family now oversee a successful enterprise of five businesses. Today Powers Ventures includes not only the original restaurant, but also Canadian Honker Catering, the Rochester Event Center, Canadian Honker Events at the Ramada, Top Tier Delights and Pinnacle Catering. In addition- Powers Ventures is one of Minnesota’s largest catering groups and is considered one of the top 100 small businesses in the country by the U.S. Chamber of Commerce.
While commitment to providing quality food, exceptional customer service, and generously giving back to the community built successful businesses, the rapid growth of new enterprises risked weakening brand identity and necessitated development of a cohesive, integrated marketing, communications and public relations plan.
Encore Public Relations was engaged to enhance the overall brand appearance and strengthen perception of five brands including the launch of three new businesses.
Full brand marketing for Canadian Honker Restaurant and Canadian Honker Catering were repositioned and refreshed, aligned with the launch of Canadian Honker Events at the Ramada. Next, brand marketing for Rochester International Event Center was refreshed aligned with the launch of Pinnacle Catering and Top Tier Delights, as well as the launch of the umbrella identity of Powers Ventures. Encore PR provided integrated paid, earned and owned media services for all brands of the organization including:
Integrated public relations efforts resulted in Powers Ventures garnering more than 2 million news story impressions in one years time. The figure includes high profile cover stories and features in local, state and national trade media. Encore PR worked with Powers Ventures on submissions for key high profile awards.