mainImg-Preeclampsia

Preeclampsia Foundation

Saving Women's Lives

Spreading the Word: Saving lives

Background

This year, up to 1 in 12 pregnant women in the United States will be diagnosed with preeclampsia. A disorder that occurs only during pregnancy and the postpartum period, preeclampsia affects both the mother and the unborn baby. A rapidly progressive condition characterized by high blood pressure and the presence of protein in the urine, worldwide, by conservative estimates, each year preeclampsia is responsible for the deaths of 76,000 mothers and half a million babies. In the United States, the rates of preeclampsia, maternal deaths and prematurity are all rising. The Preeclampsia Foundation is the only national nonprofit patient advocacy organization focused on hypertensive disorders of pregnancy.

Challenge

Since early detection of signs and symptoms can dramatically improve the outcome of the devastating affects of preeclampsia and other hypertensive disorders of pregnancy, the Preeclampsia Foundation’s goal is to raise public awareness and provide critical patient support and education about the issue. They also provide an advocacy role to raise funds that support research on the diagnosis, prevention and treatment of preeclampsia. Preeclampsia is one of the most under-funded of all major women’s health-related diseases, receiving only .05% of federal research funding. The annual Preeclampsia Foundation national Promise Walk brings together thousands of individuals to raise funds and public awareness.

Solution

The Preeclampsia Foundation engaged Encore Public Relations to develop and execute a multi-platform PR and media strategy to raise awareness for the Promise Walks. In partnership with PRCG we launched pr initiatives across the country in identified markets.

Results

In six months the Promise Walk for Preeclampsia garnered more than 96 million media impressions with story placement in radio, television, magazines, newspapers, blogs and social media sites including; Chicago Tribune, Chicago Sun Times, New York Times, New York Parenting Magazine, CBS New York, ABC Chicago,  Orange County Family Magazine,  Dallas Child Magazine and Dallas Magazine. In addition a record setting 3,000 plus public service announcements were placed across the country. For the first time in the organization’s history, the collective fundraising goal was surpassed, raising more than $400,000.

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