About

Strategy + Story: Communicate through the power of story

Technology has transformed the paid, earned and owned media environments, and the demand for content is 24/7. As a result, sophisticated consumers, both young and old, have emerged. This has increased the appeal of telling stories that humanize organizations.

Visionary organizations position their real value proposition –mission and values come to life. They have made a switch to authentic storytelling and focus on creating content that will benefit us all and at the same time drives business success.

To really engage audiences, organizations are realizing they need to create a culture of authentic storytelling with ongoing rich editorial content.

Philosophy

Guided by our mission to serve the greater good we help clients create content that unites communities for something larger. We thoughtfully customize our approach for each client through a multi-disciplinary focus that combines strategies in marketing, communication, public relations and advertising. The strategies come alive through video production, social media, community engagement and media relations.

Laura Archbold

Strategist/Executive Producer

Bob Vaaler

Director of Photography

Elizabeth Nida Obert

Photographer/Videographer

Shawn Fagan

Photographer/Videographer

Tom Flessland

Editor

Nick Michael

Editor/Videographer

  • 2019 Silver Telly Award: Branded Content- Public Interest/Awareness
  • 2019 Bronze Telly Award: Non Broadcast- Spirituality/Religion
  • 2019 Bronze Telly Award: Non Broadcast-Documentary/Individual
  • 2017 PR Daily Ragan Nonprofit Award: Best Fundraising Campaign
  • 2017 PR Daily Ragan Video Award: Best Event Video
  • 2016 PR Daily Ragan Video Awards: Best Charitable and Nonprofit Video
  • 2016 PR News: Volunteer of the Year Award
  • 2015 Ragan Employee Communication Awards: Best Marketing Video
  • 2015 PR Daily and Ragan: ACE Award Digital Professional
  • 2015 Stevie Award for Women in Business: Video of the Year Bronze Award
  • 2012 Stevie Award for Women in Business: PR Campaign of the Year Community Relations Bronze Winner
  • 2011 Stevie Award for Women in Business: Overall PR Campaign of the Year Limited Budget Finalist
  • 2011 Higher Marketing Association: Best Educational/Advertising Category Merit

Commitment to making and impact

We actively share our expertise and have a passion for serving causes and initiatives that make a difference in the world. We are proud to volunteer and have provided pro bono services with the following organizations: