The impact of authentic storytelling is undeniable. Today’s ferocious need for 24/7 content has forced a critical shift in communications, marketing, public relations and advertising and they all must work together in order to tell your organization’s true narrative. The audiences you are trying to reach want to understand your story.
Authentic stories earn and build trust with your audiences. Effective stories reach your target audiences with an emotional connection well before purchasing or engagement decisions are ever made. The paradox about effective content marketing is that the story is not about you–its about what you do for others. At Encore Public Relations– we thoughtfully customize narrative strategies and tactics across paid, earned and owned channels that align with your organizations mission and values. Our clients range from every day heroes and global thought leaders, to organizations–big and small, start-ups, non-profits, and Fortune 500 companies.