We create content that inspires, educates and informs audiences that our clients are trying to reach. Our work across multiple industries enhances our perspective, insight and approach
Representative client list
Ronald McDonald House
Film Series | Public Relations Campaign
2017 Ragan PR Daily Fundraising Campaign of the Year
It may sound simple but it all begins with a compelling and news worthy story that is thoughtfully created and placed in earned, owned and paid media. From the very beginning, our strategy was to focus on developing a case of support by highlighting the mission of the Ronald McDonald House, its value to the community and need for ongoing support. We crafted a digital film series with consistent themes across all media platforms including, websites, social media, community relations, social media, and media relations. The results achieved forty-one unique media stories placed in radio, print, and television that delivered over 3 million impressions. We secured 612 PSA's with an NBC affiliate, Facebook video content reached over 46,000 views along with 2,000 shares. Email blasts with video links yielded a remarkable 30% open rate. The fundraising goal was achieved but the most important metric of all? The expanded facility will open in the Spring of 2019 to serve more families in need!
"In a world saturated by negative news stories their work is a testament to stories that touch our hearts, celebrate the strength of community and remind us of our common humanity. The team skillfully weaves together the heartfelt stories that connect our audiences together by focusing on the collective good. You can’t help but be engaged and want to share the stories. "
- Peggy Elliott, Executive Director
Film Series | 2016 Ragan PR Daily Best Marketing Film
Our team traveled around the world to Cargill facilities, capturing stories about how employees make the brand promise come alive by helping the world thrive. The "In Their Own Words," film series highlighted stories from Honduras, Guatemala, India, and Indonesia capturing how Cargill is committed to feeding the world, helping people, and improving communities. The films were shared internally through a special 150th-anniversary website, internal communication along with stakeholder marketing and communication.
Our vision was honored through a unique blend of journalism and vivid artistry applying to each story a nose for news, an ear for drama and a sharp eye for emotive visuals. The results were candid, expressive and a powerful film series that exceeded our expectations.
- Tim Connelly, Director of Corporate Communication
Rochester International Airport
Integrated storytelling series
Rochester International Airport (RST) has a bigger story to tell that offers intrinsic value that is above and beyond the product or service. RST engaged our team to create the OuRSTory brand awareness campaign integrating paid, earned and owned media. The multi-year OURstory campaign focuses on telling the behind the scenes stories that illustrate the exceptional customer service and how RST takes care of employees and passengers. Print and television ads, billboards and social media campaigns linked back to RST's website were launched with each story. The content has been widely embraced and shared by area media in addition to extensive stakeholder engagement.
Integrated Storytelling Campaign | 2018 Ragan PR Daily Best Event Film
For more than a quarter of a century the Powers Ventures family of brands has taken great pride in serving the community. As one of Minnesota's largest catering companies, they are recognized nationally for excellence in customer service, culinary innovation, philanthropy and community goodwill. Our team has been engaged in multi-year campaigns to create integrated stories in marketing, communication and public relations that would position overall awareness along with the organization's mission and values. The Powers Ventures story has been shared locally, regionally and nationally garnering more than 4 million impressions in earned print, television, online and radio media outlets.
"We started collaborating with Laurie and her team about five years ago. We learned from them that marketing in this day and age is all about the importance of storytelling. It is crucial to get your message out of who you are and what you stand for. Laurie gets right to the heart of our business values, mission and purpose. Our marketing now comes from the heart and our consumers can feel the passion we have for service and our community. We will never look at marketing and storytelling in the same way." - Joe Powers, Founder
Let Freedom Sing National Girl Choir
Strategy | Media Relations | Community Relations
Website | Social Media
There was a power-broker convention in Philadelphia but it's not the one you're thinking of. Yes, the Democratic National Convention was held in Philadelphia but it was the "Let Freedom Sing!" Girlchoir National Convention (LFS!GNC) that struck a national chord and captured the media's attention highlighting the power of choral music in the lives of young women, as well as its power to unite us as Americans. A robust integrated content strategy was produced that included website development, social media (Facebook, Twitter, and Instagram), press releases and an avalanche of local and national news coverage. The result? A conservative 80 million views and impressions in traditional and online media coverage in less than two months time was achieved in traditional and social media outlets throughout the country. 43 pieces of individual news coverage with 561 links and over 20,000 social shares through Facebook and Twitter. National coverage included three segments on NBC's TODAY Show and FOX Morning News. RARE America streamed live on their Facebook site the girls singing at the DNC Heritage Festival that resulted in 53,805 views in less than 10 minutes time.