We create content that inspires, educates and informs audiences that our clients are trying to reach. Here's a sampling of the different stories we've had the opportunity to create and share with the world through our commercial and non-profit clients.
Integrated Storytelling Series | PR Campaign
Rochester International Airport (RST) has a bigger story to tell that offers intrinsic value that is above and beyond the product or service. RST engaged our team to create the OuRSTory brand awareness campaign integrating paid, earned and owned media. The multi-year OURstory campaign focuses on telling the behind the scenes stories that illustrate the exceptional customer service and how RST takes care of employees and passengers. Print and television ads, billboards and social media campaigns linked back to RST's website were launched with each story. The content has been widely embraced and shared by area media in addition to extensive stakeholder engagement.